When assessing engagement strategies and activities, the level of readiness of an Open Data initiative and the data literacy of its users are primary factors to consider. To engage a variety of stakeholders as an Open Data program develops, the following strategy addresses both the readiness level and the initiative’s audience, and may help inspire and empower citizens to use Open Data and maximize value to the public in practical ways. The strategy is comprised of four stages: Early Engagement, Capacity Development, Use & Re-use and Further Development.